CONTAGIOUS WHY THINGS CATCH ON

Berger, Jonah

CONTAGIOUS WHY THINGS CATCH ON - New York Simon & Schuster 2013 - Hard Pack viii, 244 p. : ill. 22 cm

9781451686586


Consumer behavior.Popularity -- Economic aspects

HF5415.153 .B4961 2013

HF5415.153 .B4961 2013

HF5415.153 .B4961 2013