Global brand strategy unlocking branding potential ... / Sicco Van Gelder

Van Gelder, Sicco

Global brand strategy unlocking branding potential ... / Sicco Van Gelder - London Kogan Page 2005 - xii, 260p. : ill. 24cm Includes bibliographical references and index 260

74944469


Branding - Marketing.Brand strategy, Global brand strategy

HD69 .B7 V357 2005

HD69 .B7 V357 2005

HD69 .B7 V357 2005