Global brand strategy unlocking branding potential ... / Sicco Van Gelder
Van Gelder, Sicco
Global brand strategy unlocking branding potential ... / Sicco Van Gelder - London Kogan Page 2005 - xii, 260p. : ill. 24cm Includes bibliographical references and index 260
74944469
Branding - Marketing.Brand strategy, Global brand strategy
HD69 .B7 V357 2005
HD69 .B7 V357 2005
HD69 .B7 V357 2005
Global brand strategy unlocking branding potential ... / Sicco Van Gelder - London Kogan Page 2005 - xii, 260p. : ill. 24cm Includes bibliographical references and index 260
74944469
Branding - Marketing.Brand strategy, Global brand strategy
HD69 .B7 V357 2005
HD69 .B7 V357 2005
HD69 .B7 V357 2005