Services marketing/ John E G Bateson and K Douglas Hoffman.
Bateson, John E. G
Services marketing/ John E G Bateson and K Douglas Hoffman. - 4th ed. - Mason, Ohio : South-Western Andover : Cengage Learning [distributor] 2011 - xvii, 468 p. : ill.( some col.) 27 cm. Includes Index and Bibliograpical references.
9780538476454
HD9980 . B37 2011
HD9980 . B37 2011
HD9980 . B37 2011
Services marketing/ John E G Bateson and K Douglas Hoffman. - 4th ed. - Mason, Ohio : South-Western Andover : Cengage Learning [distributor] 2011 - xvii, 468 p. : ill.( some col.) 27 cm. Includes Index and Bibliograpical references.
9780538476454
HD9980 . B37 2011
HD9980 . B37 2011
HD9980 . B37 2011