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Services marketing people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

Lovelock, Christopher H

Services marketing people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. - Boston : Prentice-Hall 2011 - 648 p. : ill. ( some pic.&col.)29 cm. Includes bibliographical references and indexes.

ISBN: 9780273156064

LC Class. No.: HF5415.13 .L9112 2011

Dewey Class. No.: HF5415.13 .L9112 2011

National Library of Medicine Call No.: HF5415.13 .L9112 2011

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