Berger, Jonah CONTAGIOUS WHY THINGS CATCH ON - New York Simon & Schuster 2013 - Hard Pack viii, 244 p. : ill. 22 cm ISBN: 9781451686586 Subjects--Topical Terms: Consumer behavior.Popularity -- Economic aspects LC Class. No.: HF5415.153 .B4961 2013 Dewey Class. No.: HF5415.153 .B4961 2013 National Library of Medicine Call No.: HF5415.153 .B4961 2013