TY  - BOOK
AU  - Berger, Jonah
AU  - Berger, Jonah
TI  - CONTAGIOUS :  WHY THINGS CATCH ON    
SN  - 9781451686586
AV  - HF5415.153 .B4961 2013 
U1  - HF5415.153 .B4961 2013 
PY  - 2013///
CY  - New York
PB  - Simon & Schuster
KW  - Consumer behavior.Popularity -- Economic aspects
ER  -