TY  - BOOK
AU  - Thompson, Arthur A., Strickland, A. J.
AU  - Thompson, Arthur A., Strickland, A. J. Peteraf, Margaret AGamble, John.
TI  - Crafting and executing strategy :  the quest for competitive advantage   concepts and cases   
SN  - 9781259004766
AV  - 658.4012 THO 2012 
U1  - 658.4012 THO 2012 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hil
KW  - Management
ER  -