McDonald, William J. <br/><br/>
Direct marketing    an integrated approach     

 - Singapore Boston  Irwin McGraw-Hill  1998 
 - 533 p 
<br/><br/><label>ISBN: </label>9780256197839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>LC Class. No.: </label>658.8 MCD 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCD 1998 
<br/><br/><label>National Library of Medicine Call No.: </label>658.8 MCD 1998