TY  - BOOK
AU  - McDonald, William J.
AU  - McDonald, William J.
TI  - Direct marketing :  an integrated approach    
SN  - 9780256197839
AV  - 658.8 MCD 1998 
U1  - 658.8 MCD 1998 
PY  - 1998///
CY  - Singapore Boston
PB  - Irwin McGraw-Hill
KW  - Management
ER  -