TY  - BOOK
AU  - Kumar, Pradeep
AU  - Kumar, Pradeep
TI  - Elements of marketing management
AV  - 658.8 KUM 1994 
U1  - 658.8 KUM 1994 
PY  - 1994///
CY  - Meerut
PB  - Kedar Nath Ram Nath
KW  - Management
ER  -