Van Gelder, Sicco <br/><br/>
Global brand strategy    unlocking branding potential ... / Sicco Van Gelder     

 - London  Kogan Page  2005 
 - xii, 260p. : ill.    24cm Includes bibliographical references and index 260 
<br/><br/><label>ISBN: </label>74944469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding - Marketing.Brand strategy, Global brand strategy
<br/><br/><label>LC Class. No.: </label>HD69 .B7 V357 2005 
<br/><br/><label>Dewey Class. No.: </label>HD69 .B7 V357 2005 
<br/><br/><label>National Library of Medicine Call No.: </label>HD69 .B7 V357 2005