TY  - BOOK
AU  - Van Gelder, Sicco
AU  - Van Gelder, Sicco
TI  - Global brand strategy :  unlocking branding potential ... / Sicco Van Gelder    
SN  - 74944469
AV  - HD69 .B7 V357 2005 
U1  - HD69 .B7 V357 2005 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Branding - Marketing.Brand strategy, Global brand strategy
ER  -