TY  - BOOK
AU  - Westwood, John
AU  - Westwood, John
TI  - How to write a marketing plan
SN  - 9780749467128
AV  - 658.802 WES 2013 
U1  - 658.802 WES 2013 
PY  - 2013///
CY  - 	Philadelphia, PA.
PB  - Kogan Page
KW  - Management
ER  -