TY  - BOOK
AU  - Palmer, Adrian
AU  - Palmer, Adrian
TI  - Introduction to marketing :  theory and practice    
SN  - 9780199557448
AV  - 658.822 PAL 2009 
U1  - 658.822 PAL 2009 
PY  - 2009///
CY  - Oxford
PB  - Oxford University Press
KW  - Management
ER  -