TY  - BOOK
AU  - Ferrell, O.C.
AU  - Ferrell, O.C.Pride, William M.
TI  - Marketing :  concepts and strategies 2000e    
SN  - 9780395974841
AV  - 658.8 PRI 2000 
U1  - 658.8 PRI 2000 
PY  - 2000///
CY  - 	Boston
PB  - Houghton mifflin Company
KW  - Management
ER  -