Kotler, Philip <br/><br/>
Marketing management 

 - Eleventh Edition 
 - Upper Saddle River, N.J.  Prentice-Hall  2003 
 - 706 p 
<br/><br/><label>ISBN: </label>9788120320833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>LC Class. No.: </label>658.8 KOT 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT 2003 
<br/><br/><label>National Library of Medicine Call No.: </label>658.8 KOT 2003