TY  - BOOK
AU  - Lilien, Gary L.
AU  - Rangaswamy, ArvindLilien, Gary L.
TI  - Marketing management and strategy :  marketing engineering applications    
SN  - 9780321046413
AV  - 658.8 LIL 1999 
U1  - 658.8 LIL 1999 
PY  - 1999///
CY  - Reading, Mass. Harlow
PB  - Addison Wesley
KW  - Management
ER  -