McDaniel, Carl D <br/><br/>
marketing research essentials / Carl McDaniel Jr., Roger Gates 

 - 6th ed. 
 - Hoboken, NJ  Wiley  2008 
 - xx, 493, [10], [8]p. : ill.    25cm Includes index 493 
<br/><br/><label>ISBN: </label>9780470131985 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2 .M3825 2008 
<br/><br/><label>Dewey Class. No.: </label>HF5415.2 .M3825 2008 
<br/><br/><label>National Library of Medicine Call No.: </label>HF5415.2 .M3825 2008