TY  - BOOK
AU  - McDaniel, Carl D
AU  - McDaniel, Carl D
TI  - marketing research essentials / Carl McDaniel Jr., Roger Gates
SN  - 9780470131985
AV  - HF5415.2 .M3825 2008 
U1  - HF5415.2 .M3825 2008 
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing research.Marketing research
ER  -