TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.Tull, Donald S.
TI  - Marketing research :  measurement and method    
SN  - 9788120309616
AV  - 658.8 TUL 1993 
U1  - 658.8 TUL 1993 
PY  - 1993///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
ER  -