TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, GaryKotler, Philip
TI  - Principles of marketing
SN  - 9788177581072
AV  - 658.8 KOT 2006 
U1  - 658.8 KOT 2006 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Management
ER  -