Kotler, Philip Principles of marketing - Eleventh Edition - Upper Saddle River, N.J. Pearson Education 2006 - 700 p ISBN: 9788177581072 Subjects--Topical Terms: Management LC Class. No.: 658.8 KOT 2006 Dewey Class. No.: 658.8 KOT 2006 National Library of Medicine Call No.: 658.8 KOT 2006