Bateson, John E. G <br/><br/>
Services marketing/ John E G Bateson and K Douglas Hoffman. 

 - 4th ed. 
 -  Mason, Ohio : South-Western Andover : Cengage Learning [distributor]  2011 
 - xvii, 468 p. : ill.( some col.)    27 cm. Includes Index and Bibliograpical references. 
<br/><br/><label>ISBN: </label>9780538476454 
<br/><br/><label>LC Class. No.: </label>HD9980 . B37 2011 
<br/><br/><label>Dewey Class. No.: </label>HD9980 . B37 2011 
<br/><br/><label>National Library of Medicine Call No.: </label>HD9980 . B37 2011