TY  - BOOK
AU  - Bateson, John E. G
AU  - Bateson, John E. G
TI  - Services marketing/ John E G Bateson and K Douglas Hoffman
SN  - 9780538476454
AV  - HD9980 . B37 2011 
U1  - HD9980 . B37 2011 
PY  - 2011///
PB  - Mason, Ohio : South-Western Andover : Cengage Learning [distributor]
ER  -