TY  - BOOK
AU  - Mudie, Peter
AU  - Mudie, Peter
TI  - Services marketing management / Peter Mudie and Angela Pirrie
SN  - 9780750666749
AV  - HD9980.5 .M945 2006 
U1  - HD9980.5 .M945 2006 
PY  - 2006///
PB  - Oxford : Elsevier/Butterworth-Heinemann
ER  -