Lovelock, Christopher H <br/><br/>
Services marketing    people, technology, strategy / Christopher Lovelock, Jochen Wirtz.     

 - 7th ed. 
 -  Boston : Prentice-Hall  2011 
 - 648 p. : ill. ( some pic.&col.)29 cm. Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780273156064 
<br/><br/><label>LC Class. No.: </label>HF5415.13 .L9112 2011 
<br/><br/><label>Dewey Class. No.: </label>HF5415.13 .L9112 2011 
<br/><br/><label>National Library of Medicine Call No.: </label>HF5415.13 .L9112 2011