TY  - BOOK
AU  - Lovelock, Christopher H
AU  - Lovelock, Christopher H
TI  - Services marketing :  people, technology, strategy / Christopher Lovelock, Jochen Wirtz.    
SN  - 9780273156064
AV  - HF5415.13 .L9112 2011 
U1  - HF5415.13 .L9112 2011 
PY  - 2011///
PB  - Boston : Prentice-Hall
ER  -