TY  - BOOK
AU  - Kim, W. Chan
AU  - Kim, W. ChanMauborgne, Renée
TI  - BLUE OCEAN STRATEGY :  HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT.    
SN  - 9781625274496
AV  - HF5415.153 .K53 2015 
U1  - HF5415.153 .K53 2015 
PY  - 2015///
CY  - Boston, Massachusetts
KW  - New products
ER  -