TY - BOOK AU - Simon, Phil AU - Simon, Phil TI - TOO BIG TO IGNORE : THE BUSINESS CASE FOR BIG DATA SN - 9781119217848 AV - QA76.9.D343 S5941 2013 U1 - QA76.9.D343 S5941 2013 PY - 2013/// CY - Hoboken, New Jersey PB - John Wiley & Sons, Inc. KW - Business--Data processingData mining ER -