000 00750nam a2200229Ia 4500
001 46694
008 231225s2011 xx |||||||||||||| || u
008 240624s9999 xx 000 0 und d
020 _a9780273156064
041 _aEng
050 _aHF5415.13 .L9112 2011
060 _aHF5415.13 .L9112 2011
082 _aHF5415.13 .L9112 2011
100 _aLovelock, Christopher H
245 0 _aServices marketing
_b people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
250 _a7th ed.
260 _bBoston : Prentice-Hall
_c2011
300 _a648 p. : ill. ( some pic.&col.)29 cm. Includes bibliographical references and indexes.
365 _b27.6
_cOMR
700 _aLovelock, Christopher H
942 _cLBK
999 _c46694
_d46694