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Services marketing/ John E G Bateson and K Douglas Hoffman.

By: Contributor(s): Language: Publication details: Mason, Ohio : South-Western Andover : Cengage Learning [distributor] 2011Edition: 4th edDescription: xvii, 468 p. : ill.( some col.) 27 cm. Includes Index and Bibliograpical referencesISBN:
  • 9780538476454
DDC classification:
  • HD9980 . B37 2011
LOC classification:
  • HD9980 . B37 2011
NLM classification:
  • HD9980 . B37 2011