Services marketing people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Contributor(s): Language: Publication details: Boston : Prentice-Hall 2011Edition: 7th edDescription: 648 p. : ill. ( some pic.&col.)29 cm. Includes bibliographical references and indexesISBN:
  • 9780273156064
DDC classification:
  • HF5415.13 .L9112 2011
LOC classification:
  • HF5415.13 .L9112 2011
NLM classification:
  • HF5415.13 .L9112 2011